A Leader in Home Healthcare

Gentiva Health Services, Inc. (NASDAQ:GTIV) is one of the nation's leading providers of comprehensive home health services. Our Company is a leading brand in a growth industry, with sound strategies, a solid financial base and an experienced management team.

To learn more about Gentiva, the environment in which it operates and its prospects for growth, please visit the sections below:

Operations
Industry Environment
Gentiva's Strategic Priorities for Growth

Additional information on these topics can be found in Gentiva's filings with the U.S. Securities and Exchange Commission and in Gentiva's investor presentation in the events & presentations section. Please note that the information presented on this site should be considered forward-looking and is subject to various risk factors and uncertainties. For more information on those risk factors, please refer to Gentiva's SEC filings, including the Company's annual report on Form 10-K for the most recent fiscal year.

This site also is produced in compliance with the SEC's Regulation FD, which provides guidelines on all disclosures by publicly-traded companies. The reader should not place undue reliance on forward-looking statements, which speak only as of the date the information is posted to this site. The Company is not obligated to publicly release any revisions to forward-looking statements to reflect unforeseen or other events after such date.

Gentiva also offers visitors to this site the opportunity to create a customized online investor kit to quickly collect, zip, download or print pages and documents. Beyond this kit, Gentiva offers investors the opportunity to request a printed copy of the current annual report by mail. To submit your request, please click here and scroll down to "Gentiva."

Operations

Home Health

Gentiva Home Health, provides skilled nursing; physical, occupational and speech therapies; and disease management to patients in 39 states, operating under Gentiva and related brands.

Gentiva also distinguishes itself from the rest of the homecare industry through groundbreaking specialty programs covering significant health issues. They include:
Gentiva Orthopedics, which brings orthopedic rehabilitation services to patients recovering from joint replacements or other orthopedic surgery.
Gentiva Safe Strides®, which provides evaluation and treatment of balance dysfunction to help patients avoid falls and related injuries.
Gentiva Cardiopulmonary, which can reduce hospitalizations by helping patients and their physicians manage the progression of heart- and lung-related diseases.
Rehab without Walls® provides home- and community-based neurorehabilitation services for patients with traumatic brain injuries and other complex or catastrophic neurological and orthopedic issues.

Other Related Services

Through Gentiva Hospice Services, operating under several brands, we deliver healthcare to individuals with terminal illnesses. Gentiva is one of the nation's 10 largest hospice providers.
Gentiva Consulting provides services to enhance the performance of hospital-based and independent home health agencies.

National Service Delivery Network

Gentiva delivers services directly to patients through more than 350 branch offices in 39 states, the vast majority of which are Medicare-certified agencies.

The map below outlines Gentiva's locations (dots for office locations, red dots for locations with specialty programs) and Certificate of Need states (in blue) for delivery of its home health and related services.

Referral Flow

Gentiva's referral sources for the Home Health and Other Related Services segments tend to be local. They provide referrals for Medicare or Medicaid patients, as well as referrals from local managed care organizations and insurers. These local referrals are generated by a Gentiva sales force that has been deployed strategically around the country. Gentiva's own system of branch offices provides direct services to patients, including home nursing and related services, specialty programs and hospice services.

Industry Environment

Growth Drivers

Gentiva is positioning itself to capitalize on the growing demand for home health and related services expected in the years ahead. The U.S. Center for Medicare & Medicaid Services (CMS) has projected that Medicare enrollment will increase from 39.6 million Americans in 2000 to 76.8 million by 2030. CMS also anticipates national home health expenditures, including durable medical equipment, will rise from more than $82 billion in 2007 to over $155 billion by 2017. The U.S. Departments of Labor and Health and Human Services have estimated that by 2050, the home health industry will require 13 times the half million workers it employed in 2000.

In addition to the aging population, growth in the homecare industry is expected to come from the patient preference for healthcare delivered at home, changing family structures, medical and technological advances, an expanding marketplace for specialized homecare services (such as Gentiva's Specialty programs), increasing physician acceptance of homecare, and the cost advantage of homecare over institutional care. According to estimates prepared by the National Association for Home Care and Hospice, costs for a hospital day and a skilled nursing facility day are estimated at more than $3,800 and $490, respectively, while the average homecare visit is just over $100.

Competition

Gentiva is widely regarded as the industry leader because of its range and scope of nationwide services. However, only a very small portion of the home health market is served by public companies. In fact, homecare in the United States is primarily a highly fragmented local business, populated by approximately 13,000 agencies, more than half of which are Medicare-certified. As a result, Gentiva's competition comes primarily from regional and local for-profit and non-profit providers, and from companies with a significant presence in specific industry segments, such as hospice. With the anticipated rise in home health and related spending projected by CMS, the industry offers significant future opportunities for growth and consolidation.

Payers

Gentiva's primary payers are Medicare, Medicaid, state and county programs, managed care organizations and insurance programs.

Gentiva's Strategic Priorities for Growth

• Strengthen Capacity and Productivity
  Gentiva is continually focused on practices driving clinician recruitment and retention. The Company strives to be an employer of choice.

• Enhance Clinical and Customer Service Excellence
  Gentiva, among its numerous patient care initiatives, is implementing a new clinical management system designed to: address the needs of clinicians who serve chronically and acutely ill patients, achieve superior clinical outcomes, enhance customer satisfaction and maximize resources.

• Maintain Medicare Growth
  Gentiva remains focused on Medicare growth, including a strong contribution from the ongoing expansion of specialty programs.

• Expand Specialty Programs
  Gentiva continues to expand its specialty programs to additional Gentiva and legacy Healthfield markets. In addition to driving Medicare growth, these programs offer attractive employment opportunities for clinicians, particularly physical therapists.

• Grow Hospice
  Gentiva is developing a significant platform for hospice expansion through new office openings in both Gentiva and legacy Healthfield markets, where certificates of need are not required, and through potential acquisitions primarily in areas where certificates of need may be necessary. Hospice is highly complementary to home healthcare, and referrals for both often come from the same sources.

• Improve Commercial Pricing
  Gentiva is continually reviewing its commercial relationships for appropriate pricing. In cases where the Company has exited relationships not meeting its profitability requirements, excess capacity is shifted to other business.